Stark Collection Agency approached this project with a critical challenge: their outdated visual and digital presence reinforced fear and hostility—common in the debt collection industry. As they evolved toward a more empathetic, solutions-focused model, they needed not just a rebrand, but a redesigned digital experience that could build trust and reduce friction for users navigating financial stress.

I began with a deep dive into the emotional landscape of debt resolution and how digital touchpoints—from homepage messaging to payment flows—could either heighten or ease anxiety. Working closely with stakeholders, I audited their existing site and service content, identifying gaps in hierarchy, clarity, and tone. I then redesigned the web experience using calm typography, soft yet confident color palettes, and simplified layouts that emphasized user control and transparency. Interactive components were rethought to support intuitive actions and accessible communication.

In parallel with the UX and UI redesign, I refined the brand’s messaging to strike a balance between professionalism and empathy—reinforcing that Stark is a partner in resolution, not a threat. The final result is a modern, mobile-responsive experience that humanizes financial recovery, supports user autonomy, and sets Stark apart in a traditionally cold industry.