Market Street Wealth Management Advisors needed a website that better reflected the clarity, care, and trust at the heart of their fee-only financial planning model. Their previous site lacked visual cohesion, modern responsiveness, and a clear path for different client types—making it hard for users to understand services or confidently take action. The goal was to modernize their digital presence while reinforcing their values: simplicity, transparency, and long-term partnership.

I led the redesign process from strategy to execution, starting with a refined sitemap and content structure that segmented offerings for individuals, business owners, and young professionals. The new design focused on a calm and professional visual language—clean type, soft tones, and approachable layouts. I emphasized hierarchy and breathing room, making the site easier to scan and navigate across devices. CTAs were restructured to guide users toward booking a consultation or exploring tailored services based on their needs.

The result is a site that feels modern yet trustworthy—one that communicates Market Street’s value clearly while improving usability across the board. Clients now engage with the brand more confidently, and the firm has a scalable digital foundation that matches the quality of their service. The redesign supports their mission to help people plan well, live fully, and feel secure in their financial journey.