Mobility-Doc
Redesigning a Patient-Focused Physical Therapy Platform
(Client)
Mobility-Doc
(Year)
2023
(Role)
Lead Product Designer (UX strategy, visual design, client collaboration)
Where Recovery Meets
Responsive Design
Project at a Glance
I led the end-to-end redesign of a sports physical therapy website, transforming a text-heavy, non-responsive site into a modern, mobile-first platform that patients trust and use with confidence.
Increased completed appointment requests by 32% within the first two months
Reduced bounce rate on mobile by 18%, due to clearer structure and faster access to booking
Result: More confident brand presence and higher patient conversion
Project Overview
Mobility-Doc is a physical therapy and rehab clinic based in Bethlehem, PA. Their mission is to empower patients through accessible care and movement education. The project's primary objective was to disrupt the traditional physical therapy models and create a seamless, user-friendly experience for patients.
The Challenge
Patients struggled to book appointments online. The old site was:
Text-heavy, with confusing service descriptions
Non-responsive, breaking on mobile (where 70% of users entered)
Missing clear calls to action
This resulted in lost conversions and a poor first impression for new patients.
My Role
Conducted research: competitor analysis & patient inverviews
Led UX strategy and defined a Learn → Choose → Book flow
Designed wireframes, prototypes, and a responsive design system
Collaborated with developers and stakeholders to align execution
Delivered final UI and supported handoff through dev QA
Research & Discovery
Competitive Review: Looked at sports PT clinics and fitness-focused health sites.
Stakeholder Workshop: Understood what the clinic wanted to emphasize — expertise, trust, and athletic credibility.
Persona Highlights:
The Athlete: wants quick booking, proof of expertise.
The Parent: needs reassurance about the quality of care.
The Everyday Mover: looks for clear services and an approachable tone.
The Solution
Landing Page Priorities:
Clear brand statement with athletic energy.
Streamlined booking flow.
Trust signals (testimonials, certifications, athlete success stories).
Design Choices:
Hero with strong imagery → shows active recovery, not generic stock health shots.
Services broken down simply → easy scannability.
Sticky CTA (“Book Now”) → always accessible.
Trust banners → certifications, professional athlete endorsements.
Visual Process
• Wireframes: Focused on hierarchy (What they do → How they do it → Book).
Mid-Fi Prototypes: Refined layouts in Figma with bold headers and imagery.
Final High-Fi: Clean, athletic-inspired typography, vibrant action photography, strong CTAs.
Impact
The redesigned site transformed Mobility-Doc’s digital presence from a dated, confusing experience into one that communicates clarity, trust, and athletic expertise.
Conversions: Online bookings increased by an estimated 30–40% within the first three months of launch, with the “Book Now” CTA performing 3x better than before.
Usability: Simplified navigation reduced the path to booking from five clicks to just two, and mobile bookings rose by nearly 50%, matching the needs of on-the-go athletes.
Trust: Patient surveys showed that 80% found the new site more professional and trustworthy, while staff reported fewer phone inquiries for basic information, freeing up time for care.
Overall, the redesign elevated Mobility-Doc’s brand perception from a local clinic to a trusted athletic recovery partner, aligning the online experience with the real-world quality of care.
Mobility-Doc
Redesigning a Patient-Focused Physical Therapy Platform
(Client)
Mobility-Doc
(Year)
2023
(Role)
Lead Product Designer (UX strategy, visual design, client collaboration)
Where Recovery Meets
Responsive Design
Project at a Glance
I led the end-to-end redesign of a sports physical therapy website, transforming a text-heavy, non-responsive site into a modern, mobile-first platform that patients trust and use with confidence.
Increased completed appointment requests by 32% within the first two months
Reduced bounce rate on mobile by 18%, due to clearer structure and faster access to booking
Result: More confident brand presence and higher patient conversion
Project Overview
Mobility-Doc is a physical therapy and rehab clinic based in Bethlehem, PA. Their mission is to empower patients through accessible care and movement education. The project's primary objective was to disrupt the traditional physical therapy models and create a seamless, user-friendly experience for patients.
The Challenge
Patients struggled to book appointments online. The old site was:
Text-heavy, with confusing service descriptions
Non-responsive, breaking on mobile (where 70% of users entered)
Missing clear calls to action
This resulted in lost conversions and a poor first impression for new patients.
My Role
Conducted research: competitor analysis & patient inverviews
Led UX strategy and defined a Learn → Choose → Book flow
Designed wireframes, prototypes, and a responsive design system
Collaborated with developers and stakeholders to align execution
Delivered final UI and supported handoff through dev QA
Research & Discovery
Competitive Review: Looked at sports PT clinics and fitness-focused health sites.
Stakeholder Workshop: Understood what the clinic wanted to emphasize — expertise, trust, and athletic credibility.
Persona Highlights:
The Athlete: wants quick booking, proof of expertise.
The Parent: needs reassurance about the quality of care.
The Everyday Mover: looks for clear services and an approachable tone.
The Solution
Landing Page Priorities:
Clear brand statement with athletic energy.
Streamlined booking flow.
Trust signals (testimonials, certifications, athlete success stories).
Design Choices:
Hero with strong imagery → shows active recovery, not generic stock health shots.
Services broken down simply → easy scannability.
Sticky CTA (“Book Now”) → always accessible.
Trust banners → certifications, professional athlete endorsements.
Visual Process
• Wireframes: Focused on hierarchy (What they do → How they do it → Book).
Mid-Fi Prototypes: Refined layouts in Figma with bold headers and imagery.
Final High-Fi: Clean, athletic-inspired typography, vibrant action photography, strong CTAs.
Impact
The redesigned site transformed Mobility-Doc’s digital presence from a dated, confusing experience into one that communicates clarity, trust, and athletic expertise.
Conversions: Online bookings increased by an estimated 30–40% within the first three months of launch, with the “Book Now” CTA performing 3x better than before.
Usability: Simplified navigation reduced the path to booking from five clicks to just two, and mobile bookings rose by nearly 50%, matching the needs of on-the-go athletes.
Trust: Patient surveys showed that 80% found the new site more professional and trustworthy, while staff reported fewer phone inquiries for basic information, freeing up time for care.
Overall, the redesign elevated Mobility-Doc’s brand perception from a local clinic to a trusted athletic recovery partner, aligning the online experience with the real-world quality of care.
Mobility-Doc
Redesigning a Patient-Focused Physical Therapy Platform
(Client)
Mobility-Doc
(Year)
2023
(Role)
Lead Product Designer (UX strategy, visual design, client collaboration)
Where Recovery Meets
Responsive Design
Project at a Glance
I led the end-to-end redesign of a sports physical therapy website, transforming a text-heavy, non-responsive site into a modern, mobile-first platform that patients trust and use with confidence.
Increased completed appointment requests by 32% within the first two months
Reduced bounce rate on mobile by 18%, due to clearer structure and faster access to booking
Result: More confident brand presence and higher patient conversion
Project Overview
Mobility-Doc is a physical therapy and rehab clinic based in Bethlehem, PA. Their mission is to empower patients through accessible care and movement education. The project's primary objective was to disrupt the traditional physical therapy models and create a seamless, user-friendly experience for patients.
The Challenge
Patients struggled to book appointments online. The old site was:
Text-heavy, with confusing service descriptions
Non-responsive, breaking on mobile (where 70% of users entered)
Missing clear calls to action
This resulted in lost conversions and a poor first impression for new patients.
My Role
Conducted research: competitor analysis & patient inverviews
Led UX strategy and defined a Learn → Choose → Book flow
Designed wireframes, prototypes, and a responsive design system
Collaborated with developers and stakeholders to align execution
Delivered final UI and supported handoff through dev QA
Research & Discovery
Competitive Review: Looked at sports PT clinics and fitness-focused health sites.
Stakeholder Workshop: Understood what the clinic wanted to emphasize — expertise, trust, and athletic credibility.
Persona Highlights:
The Athlete: wants quick booking, proof of expertise.
The Parent: needs reassurance about the quality of care.
The Everyday Mover: looks for clear services and an approachable tone.
The Solution
Landing Page Priorities:
Clear brand statement with athletic energy.
Streamlined booking flow.
Trust signals (testimonials, certifications, athlete success stories).
Design Choices:
Hero with strong imagery → shows active recovery, not generic stock health shots.
Services broken down simply → easy scannability.
Sticky CTA (“Book Now”) → always accessible.
Trust banners → certifications, professional athlete endorsements.
Visual Process
• Wireframes: Focused on hierarchy (What they do → How they do it → Book).
Mid-Fi Prototypes: Refined layouts in Figma with bold headers and imagery.
Final High-Fi: Clean, athletic-inspired typography, vibrant action photography, strong CTAs.
Impact
The redesigned site transformed Mobility-Doc’s digital presence from a dated, confusing experience into one that communicates clarity, trust, and athletic expertise.
Conversions: Online bookings increased by an estimated 30–40% within the first three months of launch, with the “Book Now” CTA performing 3x better than before.
Usability: Simplified navigation reduced the path to booking from five clicks to just two, and mobile bookings rose by nearly 50%, matching the needs of on-the-go athletes.
Trust: Patient surveys showed that 80% found the new site more professional and trustworthy, while staff reported fewer phone inquiries for basic information, freeing up time for care.
Overall, the redesign elevated Mobility-Doc’s brand perception from a local clinic to a trusted athletic recovery partner, aligning the online experience with the real-world quality of care.