Mobility-Doc
Designing a Patient-Centered Website That Moves with You
(Client)
Mobility-Doc
(Year)
2023
(Role)
Product + visual design, UX strategy, content refinement, client collaboration
Where Recovery Meets
Responsive Design
Project at a Glance
Redesigned a physical therapy website to reflect expertise, build trust, and drive new patients.
Increased completed appointment requests by 32% within the first two months
Reduced bounce rate on mobile by 18%, due to clearer structure and faster access to booking
Result: More confident brand presence and higher patient conversion
Redesigned the digital presence of a growing physical therapy brand to improve clarity, trust, and mobile conversions
Project Overview
Mobility-Doc is a physical therapy and rehab clinic based in Bethlehem, PA. Their mission is to empower patients through accessible care and movement education. The project's primary objective was to disrupt the traditional physical therapy models and create a seamless, user-friendly experience for patients.
The Problem
Patients were landing on a homepage filled with competing messages, unclear calls to action, and a navigation structure that left them guessing. On mobile, key information was buried, and the booking process required multiple clicks, often leading off-site without confirmation or context.
For first-time visitors, especially those already dealing with pain or anxiety about treatment, the site created friction when it should have offered reassurance. Internally, the Mobility-Doc team knew their care was exceptional. They just needed a digital experience that matched.
Research & Discovery
Before jumping into design, I wanted to understand what real patients were experiencing—and what the business needed to succeed. I began by interviewing the clinic founders and staff, gathering insights into how patients found them, where confusion happened, and what questions came up most often.
From there, I mapped out the patient journey—from first landing on the site to booking an appointment—and identified key friction points: vague service descriptions, unclear CTAs, and a booking flow that lacked visibility and trust.
To deepen my perspective, I reviewed competitor websites across the physical therapy and wellness space, noting patterns in navigation, service presentation, and accessibility. I also looked at user behaviors on the existing site and spoke with patients directly, uncovering themes like:
“I wasn’t sure which service applied to me.”
“I couldn’t find the booking form on my phone.”
“It felt more like a blog than a place to get help.”
These findings made it clear: users didn’t need more information—they needed clarity, direction, and trust. That insight became the foundation of my design strategy.
Strategy & Design Process
With clear insights in hand, I shifted focus to designing a digital experience that prioritized simplicity, clarity, and action—especially for users dealing with pain, stress, or time constraints. My approach was grounded in three core objectives:
Clarify the patient journey – Help users quickly understand what Mobility-Doc offers and which service fits their needs.
Improve mobile experience – Design for on-the-go users with clean navigation, readable content, and streamlined booking.
Establish trust through design – Use consistent visual language, testimonials, and content hierarchy to reflect the clinic’s professionalism and warmth.
Information Architecture
I restructured the site into a streamlined flow: Learn → Choose Service → Book. This meant simplifying the navigation, decluttering pages, and introducing clear paths to action across devices.
Wireframes & Layout Exploration
I developed low-fidelity wireframes to test layouts and messaging hierarchy, focusing on scannability and ease of use. I prioritized large typography, direct headlines, and mobile-first interaction patterns.
Visual System & Design Language
To reinforce trust and calm, I introduced a soft, neutral color palette paired with clean sans-serif typography and generous white space. I created modular content blocks—like service cards, testimonial sliders, and sticky CTAs—that could scale as the business grew.
Responsive UX
The mobile experience was designed to be intuitive and quick. Key booking CTAs were anchored in scroll, services were collapsible for easy scanning, and forms were optimized for fewer taps.
Throughout the process, I worked closely with the client to gather feedback, present design iterations, and align the brand voice with a more human-centered interface.
The Final Solution
The redesigned Mobility-Doc website is clear, accessible, and focused on helping patients take action with confidence. Every page was restructured to reduce friction and enhance trust, guiding users from first visit to booked appointment with minimal effort—especially on mobile.
Key Improvements:
Simplified Navigation: Clear, focused menu with only essential pages—no more guessing where to click.
Service Pathways: Modular service cards with direct CTAs help users quickly identify the right treatment.
Trust-Building Content: Testimonials, provider bios, and community involvement are woven throughout the site to strengthen credibility.
Sticky Mobile CTAs: On small screens, booking options remain visible as users scroll—reducing drop-offs and improving conversions.
Scalable Design System: Consistent typography, spacing, and component structure ensure a cohesive experience across future content and pages.
Impact & Outcomes
The redesigned website positioned Mobility-Doc as a more trustworthy, patient-focused clinic — and made it easier for people to take action. The project led to measurable and meaningful improvements across key areas:
Increased completed appointment requests by 32% within the first two months
Reduced bounce rate on mobile by 18%, due to clearer structure and faster access to booking
Improved service discovery, with patients more consistently selecting the correct treatment on their first attempt
Streamlined content management, enabling staff to update pages and promote services without design support
Strengthened patient confidence, with new visitors reporting that the site helped them feel prepared and at ease before their first appointment
The results didn’t just validate the design direction — they demonstrated how thoughtful UX can directly support both patient experience and practice growth.
Mobility-Doc
Designing a Patient-Centered Website That Moves with You
(Client)
Mobility-Doc
(Year)
2023
(Role)
Product + visual design, UX strategy, content refinement, client collaboration
Where Recovery Meets
Responsive Design
Project at a Glance
Redesigned a physical therapy website to reflect expertise, build trust, and drive new patients.
Increased completed appointment requests by 32% within the first two months
Reduced bounce rate on mobile by 18%, due to clearer structure and faster access to booking
Result: More confident brand presence and higher patient conversion
Redesigned the digital presence of a growing physical therapy brand to improve clarity, trust, and mobile conversions
Project Overview
Mobility-Doc is a physical therapy and rehab clinic based in Bethlehem, PA. Their mission is to empower patients through accessible care and movement education. The project's primary objective was to disrupt the traditional physical therapy models and create a seamless, user-friendly experience for patients.
The Problem
Patients were landing on a homepage filled with competing messages, unclear calls to action, and a navigation structure that left them guessing. On mobile, key information was buried, and the booking process required multiple clicks, often leading off-site without confirmation or context.
For first-time visitors, especially those already dealing with pain or anxiety about treatment, the site created friction when it should have offered reassurance. Internally, the Mobility-Doc team knew their care was exceptional. They just needed a digital experience that matched.
Research & Discovery
Before jumping into design, I wanted to understand what real patients were experiencing—and what the business needed to succeed. I began by interviewing the clinic founders and staff, gathering insights into how patients found them, where confusion happened, and what questions came up most often.
From there, I mapped out the patient journey—from first landing on the site to booking an appointment—and identified key friction points: vague service descriptions, unclear CTAs, and a booking flow that lacked visibility and trust.
To deepen my perspective, I reviewed competitor websites across the physical therapy and wellness space, noting patterns in navigation, service presentation, and accessibility. I also looked at user behaviors on the existing site and spoke with patients directly, uncovering themes like:
“I wasn’t sure which service applied to me.”
“I couldn’t find the booking form on my phone.”
“It felt more like a blog than a place to get help.”
These findings made it clear: users didn’t need more information—they needed clarity, direction, and trust. That insight became the foundation of my design strategy.
Strategy & Design Process
With clear insights in hand, I shifted focus to designing a digital experience that prioritized simplicity, clarity, and action—especially for users dealing with pain, stress, or time constraints. My approach was grounded in three core objectives:
Clarify the patient journey – Help users quickly understand what Mobility-Doc offers and which service fits their needs.
Improve mobile experience – Design for on-the-go users with clean navigation, readable content, and streamlined booking.
Establish trust through design – Use consistent visual language, testimonials, and content hierarchy to reflect the clinic’s professionalism and warmth.
Information Architecture
I restructured the site into a streamlined flow: Learn → Choose Service → Book. This meant simplifying the navigation, decluttering pages, and introducing clear paths to action across devices.
Wireframes & Layout Exploration
I developed low-fidelity wireframes to test layouts and messaging hierarchy, focusing on scannability and ease of use. I prioritized large typography, direct headlines, and mobile-first interaction patterns.
Visual System & Design Language
To reinforce trust and calm, I introduced a soft, neutral color palette paired with clean sans-serif typography and generous white space. I created modular content blocks—like service cards, testimonial sliders, and sticky CTAs—that could scale as the business grew.
Responsive UX
The mobile experience was designed to be intuitive and quick. Key booking CTAs were anchored in scroll, services were collapsible for easy scanning, and forms were optimized for fewer taps.
Throughout the process, I worked closely with the client to gather feedback, present design iterations, and align the brand voice with a more human-centered interface.
The Final Solution
The redesigned Mobility-Doc website is clear, accessible, and focused on helping patients take action with confidence. Every page was restructured to reduce friction and enhance trust, guiding users from first visit to booked appointment with minimal effort—especially on mobile.
Key Improvements:
Simplified Navigation: Clear, focused menu with only essential pages—no more guessing where to click.
Service Pathways: Modular service cards with direct CTAs help users quickly identify the right treatment.
Trust-Building Content: Testimonials, provider bios, and community involvement are woven throughout the site to strengthen credibility.
Sticky Mobile CTAs: On small screens, booking options remain visible as users scroll—reducing drop-offs and improving conversions.
Scalable Design System: Consistent typography, spacing, and component structure ensure a cohesive experience across future content and pages.
Impact & Outcomes
The redesigned website positioned Mobility-Doc as a more trustworthy, patient-focused clinic — and made it easier for people to take action. The project led to measurable and meaningful improvements across key areas:
Increased completed appointment requests by 32% within the first two months
Reduced bounce rate on mobile by 18%, due to clearer structure and faster access to booking
Improved service discovery, with patients more consistently selecting the correct treatment on their first attempt
Streamlined content management, enabling staff to update pages and promote services without design support
Strengthened patient confidence, with new visitors reporting that the site helped them feel prepared and at ease before their first appointment
The results didn’t just validate the design direction — they demonstrated how thoughtful UX can directly support both patient experience and practice growth.
Mobility-Doc
Designing a Patient-Centered Website That Moves with You
(Client)
Mobility-Doc
(Year)
2023
(Role)
Product + visual design, UX strategy, content refinement, client collaboration
Where Recovery Meets
Responsive Design
Project at a Glance
Redesigned a physical therapy website to reflect expertise, build trust, and drive new patients.
Increased completed appointment requests by 32% within the first two months
Reduced bounce rate on mobile by 18%, due to clearer structure and faster access to booking
Result: More confident brand presence and higher patient conversion
Redesigned the digital presence of a growing physical therapy brand to improve clarity, trust, and mobile conversions
Project Overview
Mobility-Doc is a physical therapy and rehab clinic based in Bethlehem, PA. Their mission is to empower patients through accessible care and movement education. The project's primary objective was to disrupt the traditional physical therapy models and create a seamless, user-friendly experience for patients.
The Problem
Patients were landing on a homepage filled with competing messages, unclear calls to action, and a navigation structure that left them guessing. On mobile, key information was buried, and the booking process required multiple clicks, often leading off-site without confirmation or context.
For first-time visitors, especially those already dealing with pain or anxiety about treatment, the site created friction when it should have offered reassurance. Internally, the Mobility-Doc team knew their care was exceptional. They just needed a digital experience that matched.
Research & Discovery
Before jumping into design, I wanted to understand what real patients were experiencing—and what the business needed to succeed. I began by interviewing the clinic founders and staff, gathering insights into how patients found them, where confusion happened, and what questions came up most often.
From there, I mapped out the patient journey—from first landing on the site to booking an appointment—and identified key friction points: vague service descriptions, unclear CTAs, and a booking flow that lacked visibility and trust.
To deepen my perspective, I reviewed competitor websites across the physical therapy and wellness space, noting patterns in navigation, service presentation, and accessibility. I also looked at user behaviors on the existing site and spoke with patients directly, uncovering themes like:
“I wasn’t sure which service applied to me.”
“I couldn’t find the booking form on my phone.”
“It felt more like a blog than a place to get help.”
These findings made it clear: users didn’t need more information—they needed clarity, direction, and trust. That insight became the foundation of my design strategy.
Strategy & Design Process
With clear insights in hand, I shifted focus to designing a digital experience that prioritized simplicity, clarity, and action—especially for users dealing with pain, stress, or time constraints. My approach was grounded in three core objectives:
Clarify the patient journey – Help users quickly understand what Mobility-Doc offers and which service fits their needs.
Improve mobile experience – Design for on-the-go users with clean navigation, readable content, and streamlined booking.
Establish trust through design – Use consistent visual language, testimonials, and content hierarchy to reflect the clinic’s professionalism and warmth.
Information Architecture
I restructured the site into a streamlined flow: Learn → Choose Service → Book. This meant simplifying the navigation, decluttering pages, and introducing clear paths to action across devices.
Wireframes & Layout Exploration
I developed low-fidelity wireframes to test layouts and messaging hierarchy, focusing on scannability and ease of use. I prioritized large typography, direct headlines, and mobile-first interaction patterns.
Visual System & Design Language
To reinforce trust and calm, I introduced a soft, neutral color palette paired with clean sans-serif typography and generous white space. I created modular content blocks—like service cards, testimonial sliders, and sticky CTAs—that could scale as the business grew.
Responsive UX
The mobile experience was designed to be intuitive and quick. Key booking CTAs were anchored in scroll, services were collapsible for easy scanning, and forms were optimized for fewer taps.
Throughout the process, I worked closely with the client to gather feedback, present design iterations, and align the brand voice with a more human-centered interface.
The Final Solution
The redesigned Mobility-Doc website is clear, accessible, and focused on helping patients take action with confidence. Every page was restructured to reduce friction and enhance trust, guiding users from first visit to booked appointment with minimal effort—especially on mobile.
Key Improvements:
Simplified Navigation: Clear, focused menu with only essential pages—no more guessing where to click.
Service Pathways: Modular service cards with direct CTAs help users quickly identify the right treatment.
Trust-Building Content: Testimonials, provider bios, and community involvement are woven throughout the site to strengthen credibility.
Sticky Mobile CTAs: On small screens, booking options remain visible as users scroll—reducing drop-offs and improving conversions.
Scalable Design System: Consistent typography, spacing, and component structure ensure a cohesive experience across future content and pages.
Impact & Outcomes
The redesigned website positioned Mobility-Doc as a more trustworthy, patient-focused clinic — and made it easier for people to take action. The project led to measurable and meaningful improvements across key areas:
Increased completed appointment requests by 32% within the first two months
Reduced bounce rate on mobile by 18%, due to clearer structure and faster access to booking
Improved service discovery, with patients more consistently selecting the correct treatment on their first attempt
Streamlined content management, enabling staff to update pages and promote services without design support
Strengthened patient confidence, with new visitors reporting that the site helped them feel prepared and at ease before their first appointment
The results didn’t just validate the design direction — they demonstrated how thoughtful UX can directly support both patient experience and practice growth.